Looking at your business's marketing and design during Covid-19
We hope you are staying fit and well as we find ourselves in unprecedented times, a global and invisible threat to our livelihoods, communities and loved ones. Like most small businesses, AVD has had to adapt quickly to be able to offer a high quality service to our customers. As a positive by-product of having more time on our hands, why not use this time to 'reset' your business aims / design / marketing. Here are some ideas:
You could use this time of Covid-19 to review your business:
Creative (and free) things to do with your family during Covid-19
Branded pull up banner backdrops for video conference calls
If you are delivering training or attending business meetings using video apps, why not order a branded pull up banner from £70 for a more professional look?
Packaging design for a shaving oil
Branding for a specialist education tuition company
A nurturing logo symbolising the growth of knowledge through high quality education, simply denoted in three strands of the business, Home, Online and School
Branding for a men's clothing brand
A highly personalised and illustrated logo for this brand from which certain graphic elements are pulled to create a fabric print
Logo and stationery
Logo, business cards, leaflets, social media and vehicle graphics
Stationery, branding and socal media
Logo, stationery and magazine advertising
Other logos / identities
My good friend the writer and performer Billy Spakemon approached me early in 2018 about an idea he had for a children’s story about Black Country artist Charlie ‘Chas’ Grigg and asked if I would illustrate it.
I’d already been involved in a creative project about Chas called ‘Our Best Kept Secret’. A group of fellow Black Country artists, writers and musicians contributed work about Chas for a series of live shows to raise funds to get a blue plaque which was installed at Rood End School where Chas had attended as a boy. Read the article.
Me, performing at one of the fundraising events for Charlie Grigg's blue plaque
Dream to reality: Creating the book
Billy knew I also did graphic design and illustration and so asked if I would illustrate a new story he’d written which tells Chas’s story for a young audience, about 6 years old and up. The message is an important one, that young people CAN feel that if they have a dream (like being a professional artist) then they should follow their dream, put the effort and tenacity in. Of course I said yes and then began the task of bringing Billy’s handwritten script to life.
I began by drawing outlines in pencil, then inked them and combined elements to make the required image. This example shows MY hand(!) drawing one of Chas's actual characters, Bloop (see above).
I then scanned the drawings and coloured them on the computer using Adobe PhotoShop®.
It took a lot longer than I originally imagined. I have empathy now for Chas, having to produce drawings for comics for strict deadlines, it’s a lot harder than it looks. I wanted to use a style that resonated with Chas’s own work – bright, colourful and full of wit and charm – and I hope I have done him justice and that people of all ages enjoy the story and images.
The finished book is 48 pages, 210x210mm in size and printed on gloss art paper. Please Contact me if you’d like a copy @ £5.99 each. Early indications are that the book is selling well.
Dementia and Dudley 'Me Myself & I' Support Group
BOOK LAUNCH SEPTEMBER 21st 2019
I was an artist on the Wolves in Wolves public art project in Wolverhampton in Summer 2017.
I designed and painted 2 5ft tall wolf sculptures: one called 'Old Gold' for Wolverhampton Wanderers Football Club featuring facts and figures about the club and one called "Support Life" about suicide prevention and mental well-being in association with University of Wolverhampton. You can scroll down this page to read an earlier blog post about the ‘Support Life’ wolf.
The workshops that I held with various groups for vulnerable people (see various logos below) led to me reforming my community arts workshops company which you can visit here: Real Arts Workshops.
One of the things that was important to me was that the story behind the wolf was told via the dibond panel attached to the plinth.
Through the workshops for Support Life I was able to talk with professionals who work in this field and I was able to ask some of my questions. I gradually came to accept that even if Rich had been ready to talk (and he wasn’t) each person is a unique being with their own set of complex issues and my situation is different from his. See below for a list of these agencies with links to the work they do.
When Support Life was installed at University of Wolverhampton early in 2018, I noticed that the information panel wasn’t there. It bothered me that Rich’s name was missing when he’d been so important in the thought process behind the wolf design and painting. So I designed a new information panel and got in touch with the University about getting it installed. David Wedge from the Alumni office was really supportive throughout and I’m pleased to say the panel is now in place on the plinth and I hope people take the time to read about it.
A look back at the major projects we undertook in 2018. Watch the short video below.
e worked on at least 15 company logos for a mix of established middle size businesses and start ups.
"Alex has done a superb job helping us redesign our logo, adverts, signage and packaging to create brand consistency." https://www.cranesbillnursery.com/
We designed business cards for many companies and sole traders and managed the printing of 20,000 business, cards and over 6,000 fliers, leaflets, brochures, folders and letterheads.
"Super creative and helpful! Great for new and current businesses that want support on design and branding." https://www.theluminaireclinic.co.uk/
We illustrated 2 children's books and created several digital avatars for business people including the Website Inspector: https://wickedspider.com/website-audit/
We designed and produces numerous pull up banners:
"Alex Vann is my banner man. He's a creative genius." https://www.meljriley.co.uk/
One of our logos also made its way onto a men's silk pocketsquare!
We designed T-shirts for local businesses, featured in a magazine and also on a poster for Q3 academy where Alex attended as a child.
Alex also found time to complete a few portraits including his first ever digital drawing on iPad, using an Apple Pencil (see cat drawing below).
See Alex's separate site for more of this sort of work https://www.alexvann.net/art.html
We are grateful and thank you for all the individual and organisations who supported our growth and in particular Enterprise Action https://www.e-action.org/
and Access to Business https://access2business.co.uk/
Also thanks to all the networking event organisers, including Wolverhampton Business Forum https://www.wbfonline.org/
Here's to 2019!
We were over the moon to feature in the newly launched ZERO DEGREES magazine.
You can read the issue here: Zero Degrees Issue One. It features many local Wolverhampton business owners and personalities including Jody Craddock, DJ Janos, Alex Is, Mel Eves and of course me!
And another Express and Star article is available online. It's about my Support Life Wolves in Wolves design being relocated to Wolverhampton University.
Alex Vann is a true all round creative. As well as owning Alex Vann Design he is the founder of the community arts group: Real Arts Workshops, a portrait artist and a gigging musician.